Skyrocketing scratch-off sales indicate lotto players are resilient

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May 14, 2020, 2:08 pm

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By Kate Northrop

While ticket sales and jackpots are down for draw games like Powerball and Mega Millions, Americans have no problem finding entertainment in other lottery alternatives.

Vendors have been selling tickets for multi-state games during stay-at-home orders, but customers are understandably reluctant to take the time to pick out numbers and hand cash to attendants while making essential shopping trips. Instead, quick buys like scratch-off tickets make great substitutions for the level of enjoyment draw games offer.

Cornell University business professor David Just, who competed a study on lottery purchases earlier this year, found that scratch-off tickets enable immediate gratification, as opposed to draw games that require more planning, interaction, and delayed benefit.

“When we feel a loss, we become much more willing to take a risk to regain what we had,” he said.

According to Just, most players don’t actually play the draw lotteries like Powerball and Mega Millions until the jackpots reach a significant amount, but scratch-off games have brought players and states alike some good luck.

Quite a few states have reported increased sales this month compared to the same time last year. For example, Oklahoma saw extraordinary sales increases for the week ending April 25, with total lottery sales just over $7.7 million. That is 75% higher compared to the same time last year, driven almost entirely by scratch-offs. Scratch-offs contributed nearly $5.9 million to that total, up from $2.5 million last year.

Jay Finks, the marketing director for the Oklahoma Lottery, cited various reasons for the increase, such as a new $20 scratch-off ticket introduced in December and the expansion of lottery sales into 7-Eleven stores in February. Contrary to an initial decline in sales at the start of the coronavirus outbreak, Finks also attributed an increased demand for gaming to successful lottery sales. “People are looking for things to do. People can’t gamble on sports, can’t watch sports, can’t go to casinos, can’t go to movies,” he said.

As some states gear toward re-opening businesses, other non-scratch-off lottery sales are finally seeing some much-needed relief as well. According to Brad Bohannon, the Georgia Lottery Corp.’s vice president for government relations, the Georgia lottery saw its highest sales week of the year from April 26 to May 2. April sales were up $7.4 million, or 1.8%, over April of last year. The lottery is reporting increases for all product lines, not just scratch-offs.

“While most other forms of entertainment were limited, April sales rebounded extremely well,” Bohannon said. “We feel very confident we’ll be able to show another increase in May.”

These figures bode well for the HOPE Scholarship program and Zell Miller Scholarship, funds that provide tuition for students in Georgia. After the fiscal year ends on June 30, the lottery projects that it will transfer $1.13 billion to education programs.

The Georgia Lottery Corp. is planning on re-opening its offices around the state by appointment only to distribute prizes to winners.

Lottery Post Staff

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HUDSON, WI
United States
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November 7, 2019
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Posted: May 14, 2020, 3:20 pm – IP Logged

“When we feel a loss, we become much more willing to take a risk to regain what we had -“

Well I lose every day so explains why I buy another ticket the next day LOL

*

 “Skyrocketing scratch-off sales indicate lotto players are resilient”

Not resilient – just stubborn  LOL

*

The lottery is reporting increases for all product lines, not just scratch-offs.”

Tell that to PB and MM.

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Chasing $ Millions.

White Shores- California
United States
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December 12, 2012
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Posted: May 14, 2020, 6:16 pm – IP Logged

“When we feel a loss, we become much more willing to take a risk to regain what we had -“

Well I lose every day so explains why I buy another ticket the next day LOL

*

 “Skyrocketing scratch-off sales indicate lotto players are resilient”

Not resilient – just stubborn  LOL

*

The lottery is reporting increases for all product lines, not just scratch-offs.”

Tell that to PB and MM.

True Story Kenny. A store keeper moved he’s business from where he had been renting for a good 10 years due to the landlord raising the rent on him. Said he had had enough & moved to a spot closer to American high school. Within a week of the move, a customer purchases a $30 scratch off ticket & wins $10 million. In talking to the store owner he said ” l worked my ** off at my last outpost & never had such luck, l should have moved from that spot years ago.” I said, it don’t work that way but congrats. 

David Just could also be describing a love affair here..” When we feel a loss * being dumped or you dumped someone- we become much more willing to take a risk * get back in the dating game- to regain what we had.”

Art imitating life. Ain’t life grand! Cool

 * Voice of Reason *   

People who say it cannot be done should not interrupt those who are doing it- George Bernard Shaw.

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100

Zeta Reticuli Star System
United States
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January 17, 2006
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Posted: May 14, 2020, 10:28 pm – IP Logged

From the OP.

Cornell University business professor David Just, who competed a study on lottery purchases earlier this year, found that scratch-off tickets enable immediate gratification, as opposed to draw games that require more planning, interaction, and delayed benefit.

////////////////////////////////////////

I’ve often wondered how many players that play scratch offs are extreme type As. Not all, but the ones that have to know right now. And we all have seen the types who get a scratch off, place it up against the window of the machine to scratch ot and ‘bogart’ the machine. 

Those who run the lotteries love it when players look for consistency in something that’s designed not to have any. So many systems, so many theories, so few jackpot winners. 

Lep

There is one and only one ‘proven’ system, and that is to book the action. No matter the game, let the players pick their own losers.

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HUDSON, WI
United States
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Posted: Yesterday, 12:13 am – IP Logged

True Story Kenny. A store keeper moved he’s business from where he had been renting for a good 10 years due to the landlord raising the rent on him. Said he had had enough & moved to a spot closer to American high school. Within a week of the move, a customer purchases a $30 scratch off ticket & wins $10 million. In talking to the store owner he said ” l worked my ** off at my last outpost & never had such luck, l should have moved from that spot years ago.” I said, it don’t work that way but congrats. 

David Just could also be describing a love affair here..” When we feel a loss * being dumped or you dumped someone- we become much more willing to take a risk * get back in the dating game- to regain what we had.”

Art imitating life. Ain’t life grand! Cool

Wow!

I wonder what his store cut on that $10 mil was – that raised rent was the best thing to happen to him! 

LOL

Everything is a risk a guess!

Cool

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NY State
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Posted: Yesterday, 7:06 am – IP Logged

Here in New York I haven’t seen a huge drop off in sales of online games.  To be sure, the size of daily Take5 jackpots are down, but not as much as you might expect them to be.  Pre-pandemic, they were running in the high fifty thousands and lately they have been in the low fifty thousands.  I’ve been watching the Florida Lottery’s Fantasy 5 web page, and I did not see an appreciable drop off in the dollar amount of daily jackpots being won at all.

As for people being reluctant to spend extra time picking numbers while shopping for essentials, I dunno about that.  Players can always complete a playslip/betslip at home prior to going into a store.  (That’s what I do. My numbers have been picked long before I even drive into a store’s parking lot) But if players really don’t want to spend extra time in stores picking their numbers, then they can just buy a quick pick. G5

Players who’ve won large lottery jackpots have something in common. Many of them say “I’ve played the lottery for years, but I never won anything but small prizes.”   That’s normal or typical, but it’s also why you should not get discouraged and stop playing.  Who knows?  Maybe someday you’ll say “I’ve played the lottery for years….”

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Chasing $ Millions.

White Shores- California
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Posted: Yesterday, 2:13 pm – IP Logged

Wow!

I wonder what his store cut on that $10 mil was – that raised rent was the best thing to happen to him! 

LOL

Everything is a risk a guess!

Cool

Didn’t ask the store keeper what he’s cut was Kenny. I think that’s personal, l mean even a panhandler never asks ” how much do you have in your pocket?” Approve

 * Voice of Reason *   

People who say it cannot be done should not interrupt those who are doing it- George Bernard Shaw.

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HUDSON, WI
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Posted: Yesterday, 3:23 pm – IP Logged

Didn’t ask the store keeper what he’s cut was Kenny. I think that’s personal, l mean even a panhandler never asks ” how much do you have in your pocket?” Approve

Oh no – I wouldn’t ask either – Just know that state by state they have a matrix for when x is won then store gets x –

I am sure he got at least $20 Cool

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Chattanooga, TN
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May 5, 2009
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Posted: Yesterday, 8:06 pm – IP Logged

For most people, gas stations remained open. So access to lottery was not cut off. Seems logical that even in difficult times, as long as there is access people will still buy. They expect gambling fools like me to be scared of a virus while the other man is collecting my millions!!!! Hopefully with a mask on and hands properly sanitized. I hate this whole virus thing BTW…

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Cali
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May 13, 2019
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Posted: Today, 12:23 am – IP Logged

Within my 8 mile options(Eminem), it’s getting thinned out quick in North Orange County,Cali’.

Most over the counter Liquor stores that make you pick a Number,

are running low. The Vending Machines here are O-U-T of Cards or Out of Order. Humm

Gg~Keep the Peace Patriot

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